[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zatrati.cz\/jak-google-urcuje-dulezitost-webu\/#Article","mainEntityOfPage":"https:\/\/www.zatrati.cz\/jak-google-urcuje-dulezitost-webu\/","headline":"Jak Google ur\u010duje d\u016fle\u017eitost webu","name":"Jak Google ur\u010duje d\u016fle\u017eitost webu","description":"Boj proti ne\u017e\u00e1douc\u00edmu obsahu jede na pln\u00e9 obr\u00e1tky a to s\u00a0sebou p\u0159in\u00e1\u0161\u00ed mnoho ot\u00e1zek, kter\u00e9 se t\u00fdkaj\u00ed samotn\u00e9ho procesu ale i vlivu na ostatn\u00ed odv\u011btv\u00ed. Jednou z\u00a0t\u011bchto ot\u00e1zek je i to, jak Google ur\u010duje d\u016fle\u017eitost webu a jak\u00fd syst\u00e9m k\u00a0tomu pou\u017e\u00edv\u00e1. Pod\u00edvejme se na tento syst\u00e9m d\u016fkladn\u011bji a seznamme se s\u00a0postupy, kter\u00e9 Google vyu\u017e\u00edv\u00e1. \u00a0 […]","datePublished":"2026-02-10","dateModified":"2026-02-10","author":{"@type":"Person","@id":"https:\/\/www.zatrati.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.zatrati.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dac37d998cdbc92cc7ee5d23d4d689a369122af40c5450007470acab45b61d68?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dac37d998cdbc92cc7ee5d23d4d689a369122af40c5450007470acab45b61d68?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zatrati.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.zatrati.cz\/jak-google-urcuje-dulezitost-webu\/","wordCount":474,"articleBody":"Boj proti ne\u017e\u00e1douc\u00edmu obsahu jede na pln\u00e9 obr\u00e1tky a to s\u00a0sebou p\u0159in\u00e1\u0161\u00ed mnoho ot\u00e1zek, kter\u00e9 se t\u00fdkaj\u00ed samotn\u00e9ho procesu ale i vlivu na ostatn\u00ed odv\u011btv\u00ed. Jednou z\u00a0t\u011bchto ot\u00e1zek je i to, jak Google ur\u010duje d\u016fle\u017eitost webu a jak\u00fd syst\u00e9m k\u00a0tomu pou\u017e\u00edv\u00e1. Pod\u00edvejme se na tento syst\u00e9m d\u016fkladn\u011bji a seznamme se s\u00a0postupy, kter\u00e9 Google vyu\u017e\u00edv\u00e1.\u00a0Za\u010d\u00e1tky ur\u010dov\u00e1n\u00ed Kdy\u017e spole\u010dnost Googlu za\u010d\u00ednala s\u00a0ur\u010dov\u00e1n\u00edm vlivu webov\u00fdch str\u00e1nek, pou\u017e\u00edvala k\u00a0tomu syst\u00e9m PageRank, kter\u00fd proch\u00e1zel v\u0161echny odkazy na webu a podle nich p\u0159iradil webu hodnocen\u00ed.\u00a0Samoz\u0159ejm\u011b se nejednalo pouze o po\u010det odkaz\u016f, ale tak\u00e9 o jejich kvalitu, zam\u011b\u0159en\u00ed a d\u016fle\u017eitost. Ve v\u00fdsledku tak i web s\u00a0n\u011bkolika odkazy mohl obsadit prvn\u00ed pozice a to d\u00edky vysok\u00e9 kvalit\u011b propojen\u00fdch web\u016f.\u00a0Stejn\u011b tak platilo, \u017ee i kdy\u017e m\u00e1 webov\u00e1 str\u00e1nka mnoho odkaz\u016f a propojen\u00ed, neznamen\u00e1 to nutn\u011b, \u017ee se um\u00edst\u00ed na p\u0159edn\u00edch pozic\u00edch tohoto syst\u00e9mu.\u00a0Ur\u010dov\u00e1n\u00ed vlivu nyn\u00edPropojen\u00ed, odkazy a obsah jsou st\u00e1le t\u011bmi nejd\u016fle\u017eit\u011bj\u0161\u00edmi faktory, kter\u00e9 rozhoduj\u00ed o hodnocen\u00ed i um\u00edst\u011bn\u00ed. I p\u0159es to se ale do hodnocen\u00ed prom\u00edtaj\u00ed i jin\u00e9 faktory a to nap\u0159\u00edklad Google RankBrain system. Celkov\u011b je to pak v\u00edce jak 200 faktor\u016f, pomoc\u00ed kter\u00fdch Google vliv p\u0159id\u011bluje.\u00a0\u017d\u00e1dn\u00fd z\u00a0t\u011bchto faktor\u016f nep\u016fsob\u00ed tak, jak d\u0159\u00edve p\u016fsobil PageRank a na z\u00e1klad\u011b jednoho faktoru tak nelze z\u00edskat velk\u00fd vliv a dobr\u00e9 um\u00edst\u011bn\u00ed.\u00a0Jedn\u00edm z\u00a0faktor\u016f jsou tak\u00e9 kontrolo\u0159i kvality, o kter\u00fdch jsme V\u00e1s ji\u017e d\u0159\u00edve informovali. Pomoc\u00ed p\u0159edepsan\u00e9ho syst\u00e9mu p\u0159i\u0159azuj\u00ed web\u016fm status, kter\u00fd m\u00e1 pomoci algoritm\u016fm l\u00e9pe vyhodnotit, zda je obsah z\u00e1vadn\u00fd \u010di nikoli.\u00a0Rozd\u011blen\u00ed vlivu pro ka\u017edou str\u00e1nkuJednou z\u00a0mnoha ot\u00e1zek u tohoto syst\u00e9mu bylo to, zda je vliv p\u0159id\u011blen cel\u00e9mu webu nebo jednotliv\u00fdm odkaz\u016fm a str\u00e1nk\u00e1m. Google se k\u00a0t\u00e9to ot\u00e1zce vyj\u00e1d\u0159il a uvedl, \u017ee ka\u017ed\u00e1 str\u00e1nka dost\u00e1v\u00e1 svoje vlastn\u00ed hodnocen\u00ed. P\u0159edch\u00e1z\u00ed se t\u00edm glob\u00e1ln\u00edmu efektu, kdy by i \u0161patn\u00e1 str\u00e1nka mohla m\u00edt dobr\u00e9 hodnocen\u00ed d\u00edky zbytku webu.\u00a0\u00a0I cel\u00fd web sv\u00e9 hodnocen\u00ed dostane. Ov\u011b\u0159en\u00ed vydavatel\u00e9 budou m\u00edt lep\u0161\u00ed hodnocen\u00ed, ne\u017eli weby, kter\u00e9 se objevily b\u011bhem jedn\u00e9 noci. Rozd\u00edl by ale m\u011bl b\u00fdt minim\u00e1ln\u00ed a rozhoduj\u00edc\u00ed by tak m\u011bl b\u00fdt prim\u00e1rn\u011b obsah, kter\u00fd se na webu bude nach\u00e1zet.                                                                                                                                                                                                                                                                                                                                                                                        5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak Google ur\u010duje d\u016fle\u017eitost webu","item":"https:\/\/www.zatrati.cz\/jak-google-urcuje-dulezitost-webu\/#breadcrumbitem"}]}]